For leadership teams using the Entrepreneurial Operating System, the Level 10 Meeting—often called an L10 meeting—is one of the most important weekly habits. It is designed to replace unfocused status meetings with a disciplined, score-based, issue-solving session that keeps teams aligned, accountable, and focused on the company’s most important priorities.
TLDR: An L10 meeting is a structured weekly EOS meeting that helps leadership teams review performance, track priorities, solve issues, and leave with clear accountability. The standard agenda runs for 90 minutes and follows a consistent format every week. For example, a 20-person company might use L10 meetings to reduce unresolved operational issues by 35% over a quarter by identifying root causes and assigning action items immediately. The goal is simple: make meetings productive enough that participants rate them a 10 out of 10.
What Is an L10 Meeting?
An L10 meeting is a weekly meeting format used in EOS to help leadership teams stay focused on the right priorities and solve problems efficiently. The name “Level 10” comes from the expectation that the meeting should be so useful, well-run, and productive that attendees would rate it a 10 out of 10.
Unlike traditional meetings that often drift into updates, opinions, or repeated discussions, an L10 meeting has a fixed agenda, a strict time limit, and a strong bias toward solving issues. It is not meant to be a casual check-in. It is a leadership discipline designed to strengthen execution.
Most L10 meetings are held once per week and last 90 minutes. The same people attend each week, typically the leadership team or department team. The consistency matters: the meeting becomes a reliable operating rhythm for reviewing performance, identifying obstacles, and making decisions.
The Purpose of an EOS L10 Meeting
The core purpose of an L10 meeting is to help teams run the business more effectively. It does this by creating a regular forum where leaders review measurable data, assess progress on quarterly priorities, discuss customer and employee issues, and solve the most important problems.
In EOS language, the meeting helps teams improve three things:
- Vision: Everyone stays aligned around the company’s goals and priorities.
- Traction: The team consistently executes on commitments.
- Healthy: Leaders communicate openly, resolve issues, and hold each other accountable.
A strong L10 meeting does not try to solve every problem. Instead, it helps the team identify the most important issues and work through them in order of priority. This prevents the common mistake of spending too much time on minor updates while major obstacles remain unresolved.
The Standard L10 Meeting Agenda
The EOS L10 agenda is intentionally simple and repeatable. Each section has a specific purpose and recommended time allocation. While organizations may adjust the details slightly, the standard structure is widely used because it keeps the meeting focused and predictable.
1. Segue: 5 Minutes
The meeting begins with a quick personal and professional check-in. Each person shares one good piece of news, either personal or business-related. This creates a positive start and helps the team transition into the meeting.
The segue should be brief. It is not intended to become a long discussion. Its value lies in building connection while maintaining discipline.
2. Scorecard Review: 5 Minutes
The team reviews a set of weekly metrics that indicate whether the business is on track. These may include sales calls, revenue, cash balance, customer satisfaction, production output, website leads, or employee retention indicators.
Each metric should have an owner and a target. If a number is off track, it is usually added to the issues list rather than discussed immediately. This keeps the meeting moving and ensures problems are handled in the right section.
3. Rock Review: 5 Minutes
In EOS, Rocks are the company’s most important quarterly priorities. During this section, each Rock is reviewed as either on track or off track. If a Rock is off track, it becomes an issue for discussion later in the meeting.
This section reinforces accountability. It also makes it difficult for major priorities to quietly slip behind schedule.
4. Customer and Employee Headlines: 5 Minutes
This part of the agenda allows the team to share important updates related to customers and employees. Examples might include a major client concern, a key hire, a resignation risk, positive customer feedback, or a serious service issue.
As with other early sections, the goal is not to discuss every headline in detail. The team captures anything that requires deeper attention as an issue.
5. To-Do List Review: 5 Minutes
The team reviews action items from the previous meeting. Each task is marked as done or not done. In a healthy L10 meeting, most to-dos should be completed within seven days.
A completion rate below about 80% may signal unclear ownership, unrealistic commitments, or weak accountability. The point is not to shame people, but to ensure that promises made in the meeting lead to real action.
6. IDS: 60 Minutes
The largest and most important section of the L10 meeting is IDS, which stands for Identify, Discuss, and Solve. This is where the team works through its issues list.
- Identify: Clarify the real issue. Often the first problem stated is only a symptom.
- Discuss: Have an honest, focused conversation about the root cause and possible solutions.
- Solve: Agree on a decision, action item, or next step with a clear owner.
IDS is what separates an L10 meeting from a standard update meeting. The team does not merely talk about problems; it works to remove them. Strong teams spend most of the meeting here because solving issues is where the highest value is created.
7. Conclude: 5 Minutes
The meeting ends by reviewing new to-dos, confirming cascading messages, and rating the meeting from 1 to 10. Cascading messages are important updates that need to be communicated to other people in the organization.
The meeting rating is not a formality. If participants consistently rate the meeting below 8, the facilitator should ask why and improve the structure, discipline, or quality of discussion.
Benefits of L10 Meetings
When implemented properly, L10 meetings can significantly improve organizational discipline and communication. The benefits are especially visible in growing companies where informal conversations are no longer enough to keep everyone aligned.
- Better focus: The agenda prevents the team from wasting time on low-value discussion.
- Clear accountability: Every Rock, metric, and to-do has an owner.
- Faster problem solving: Issues are captured, prioritized, and addressed weekly.
- Improved transparency: Scorecards and Rock reviews make performance visible.
- Stronger leadership habits: Teams learn to speak honestly, make decisions, and follow through.
For example, a company that previously held three separate weekly leadership meetings may consolidate them into one L10 format. If that saves six executive hours per week and improves decision speed, the annual productivity gain can be substantial.
Best Practices for Running an Effective L10 Meeting
To get the full value from an L10 meeting, teams must treat it as a disciplined business process, not just another calendar event. The following practices are especially important.
- Start and end on time: A 90-minute meeting should remain 90 minutes. Time discipline builds trust.
- Use the same agenda every week: Repetition creates rhythm and reduces confusion.
- Keep updates short: Do not solve issues during the scorecard, Rock review, or headlines sections.
- Prioritize the issues list: Solve the most important issues first, not the easiest ones.
- Assign clear owners: Every to-do should have one accountable person and a due date.
- Encourage direct conversation: Healthy conflict is often necessary to solve real problems.
- Track meeting ratings: Use the weekly score to improve the meeting over time.
Common Mistakes to Avoid
One common mistake is allowing the meeting to become a reporting session. Reporting has value, but the L10 format is built around solving issues. If the team spends 45 minutes reviewing updates and only 15 minutes on IDS, the meeting is not being used correctly.
Another mistake is accepting vague to-dos such as “look into pricing” or “follow up with operations.” A better to-do would be: “Maria will send a revised pricing recommendation to the leadership team by Friday.” Specific commitments are easier to complete and measure.
Teams should also avoid adding too many attendees. An L10 meeting works best when the right people are in the room: those who own major functions, metrics, and decisions. Too many participants can reduce candor and slow down decision-making.
Who Should Use L10 Meetings?
L10 meetings are most commonly used by leadership teams, but they can also be effective for departmental teams, sales teams, operations teams, and project leadership groups. The format is especially useful for organizations that struggle with unclear priorities, repeated unresolved issues, weak accountability, or meetings that feel unproductive.
However, the format requires commitment. Teams must be willing to measure performance, discuss difficult issues, and hold each other accountable. Without those behaviors, the agenda alone will not produce meaningful change.
Final Thoughts
An L10 meeting is more than a weekly EOS routine. It is a practical management tool for creating focus, discipline, and accountability. By following a clear agenda, reviewing measurable priorities, and dedicating most of the meeting to issue solving, leadership teams can make better decisions and execute with greater consistency.
When done well, the L10 meeting becomes one of the most valuable 90 minutes of the week. It helps leaders stop circling the same problems and start solving them with clarity, ownership, and momentum.








